Designing Your Website: Site Purposing

Designing your webpage covers two important purpose factors: User Experience (UX) and User Interface (UI). They define how your website is designed that is deemed accessible by the users depending on their experience navigating your website as well as the presentability and appeal of its interface.

No matter the evolution stages of the World Wide Web, the user’s purpose of building websites has always been the same. The needs for a website have always revolved around its marketing appeal as well as its communicative appeal.

Designing your website revolves around the following purposes:

1. Generate Revenue

A well-designed web page generates income for your business in active (selling) and passive (affiliates or ads) forms.

2. Sharing Exchange

This website is designed to focus on sharing opinions, information, or even interests.

3. Social and Interactive Networking

This is about connecting yourself, your business, your customers, and each other in an interactive web network.

UX and UI designs have evolved from their what-you-see-is-what-you-get (WYSIWYG) appeal to anticipative appeal. In the past, websites were usually static. However, as HTML evolves, so are web pages to adapt to the evolution of computing machines and, eventually, mobile technologies.

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